HOW TO GET MORE ROOMS BOOKED BY OFFERING THE RIGHT PRICES

Cheaper is not always better but we all know that price plays a very important role when people are deciding on which hotel or inn they will be spending their hard-earned dollars. So as the manager, how exactly do you market to your potential guests when competition is tough and the economy is not as booming as before?


First, it is important to realize that different guests want different pricing options. This means that offering one promotion will have everyone getting excited about booking a room. Sometimes it even does the opposite because customers may feel that the discounted rate should really be the regular rate based on the value you are offering.


ONE SIZE DOES NOT FIT ALL


Different customers want different things. Imagine that your customer segments are slices in a pie. Every time you make a marketing campaign that targets a particular group in the travelling market, you add one slice. Your objective should be that you have one whole pie representing all the customer segments. This way, you are able to have something attractive to offer for all types of guests. How exactly do you do this?


PRICE-SENSITIVE GUESTS


These are guests who will cut out coupons, bring a voucher, fill up a survey or give their email address if it would mean getting a special low rate from your hotel. If they are willing to do these extra steps to get the best for their buck, you know that they are willing to overcome hurdles to get the lowest rate they can get in the market. The next time you need feedback forms filled up, market to these guests by adding special rates.


DEAL SEEKING GUESTS


These are guests who want to feel good about a purchase when it's discounted. Yes they are also price-sensitive hence they are unwilling to pay for the full price. But unlike the price-sensitive guests, they just want a good deal without necessarily doing anything extra. Attract this type of guests by making special discounts available. If your hotel is particularly slow on weekends, offer a discount. Learning about the different purchasing behavior of your target market is a part of what hotel management software can do for you..


IMPULSIVE GUESTS


Most airlines are now offering special low fares made available online for a limited time. Why don't you take advantage of this by partnering up with them on their next seat sale? A lot of people are enticed to travel when flight tickets are cheap. More so if they can see how cheap it is going to be when packaged with the hotel. Be wiser in discovering opportunities wherein you can maximize your sales. Listen to experts’ advice at Frontdesk Anywhere .